This episode we explore psychology-based branding and how it can help you define how the world perceives you and your business.
Do you know your brand archetype?
No, I’m not talking about your client avatar here.
I’m talking about your business brand’s personality.
What do you stand for? What’s your tone of voice like?
And which colours best represent you?
Today, I’m chatting with Debbie O’Connor from White River Design about the psychology behind your brand.
And I’ll give you a clue – it goes much deeper than simply having a pretty logo!
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