This episode we explore email automation with guest, Jennifer Gale from Pink Hat Digital.
While we send and receive emails on a frequent day-to-day basis.
Many of us see this form of virtual communication as an admin tool, not a marketing tool.
With a fear of coming across ‘too salesy’, the art of sending quality, personalised marketing emails is often overlooked.
Particularly in the part of the world I reside, Australia.
Maybe you’re overwhelmed by the emails you personally receive.
Therefore you do not want to clutter up your clients’ inboxes.
However, those who want to connect with you, will want to hear from you.
Especially If they are already a customer or have expressed interest in your products and services in the past.
Then they are probably eager to learn more about you and be kept in the loop around promotions and updates.
In this episode, I chat with Jennifer Gale from Pink Hat Digital on the power of email marketing.
We cover the basics and benefits of set and forget email automation.
A practise to help you focus on the day-to-day running of your business.
While your emails make an impact on those receiving them.
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