How much effort are you putting into the headlines of your marketing collateral, blogs, emails, and job advertisements?
So, are you just throwing together some boring words that summarise the content?
Or are you doing research into it and experimenting with which words are likely to draw people in?
And also, is your copy actually encouraging potential and current clients to take action?
What I’m talking about here is direct response marketing and copywriting. That is – putting together compelling words that drive sales.
Nikhil Rughani is an expert on this topic and I’m excited to share the following podcast interview with you.
Even though I’m a fellow copywriter, I learnt a lot from Nikhil – and I’m sure you will too!
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