In this episode we are talking content strategy.
In recent podcasts, I’ve mentioned the fact that I’m moving more and more into the content marketing strategy space.
Yes, I’m still doing the copywriting stuff – along with the help from other high-quality copywriters – but I’m keen to put more weight behind the strategy side of things.
Because if you don’t have a marketing strategy in place before seeking assistance from a copywriter for your website copy, blogs, email sequences, whatever?
You risk purely ticking a box and not actually achieving what you set out to do.
And that’s attracting and retaining more clients, right?
But I realise that some people have no idea what I mean by the words ‘content marketing’.
This episode is well overdue – and I apologise for that.
So today, I’m going to break it all down and explain what content marketing is – and how it works in your health and wellness business.
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