This episode we discuss strengthening connections via brand building.
Do you think your business has a strong brand?
And no – I am not just talking about your logo and colours here.
I am talking about everything. including your core values, functional and emotional benefits, market segmentation, tone of voice, style, and team culture.
Oh and the logo and colours as well, of course.
So yeah – there are just a few elements that go into your business brand.
Today on the Marketing and Me podcast, I am chatting with Lucy Wang about the brand building process.
There is a lot to unpack here and I recommend get your notepad and pen ready.
You may want to take notes.
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